News | 29 May 2025

Vodafone becomes first ‘Fertility Friendly’ employer in telco sector

The accreditation puts Vodafone UK in the company of Lloyd’s Banking Group, Selfridges & Co and other brands that have committed to supporting employees through their fertility journeys.

Fertility Matters at Work (FMAW), which helps organisations improve fertility awareness, has recognised Vodafone as a Fertility Friendly Accredited workplace.

This marks the first time a UK telco has been awarded the accreditation, which highlights a company’s commitment to fostering a more inclusive and supportive workplace.

FMAW aims to educate and inspire businesses on how fertility issues can impact organisations and their employees, by raising awareness and challenging misconceptions.

“The dedication from the team was clear throughout, with so much hard work put into developing both employee and manager support pathways.”

Becky Kearns, CEO, Fertility Matters at Work

Earlier this year, Vodafone launched ‘Fertility Friends’ – an internal, online community to raise awareness, share experiences and give support to colleagues at any stage in their fertility journey.

The company has also introduced the Fertility Support Hub, which houses essential information, resources and guidance for employees navigating fertility.

This hub gives staff access to ‘Fertility Buddies’, a network of employees with lived experience, who are on hand to offer confidential peer support to their colleagues.

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